– WEB AND UX/UI DESIGN SERVICES –

WEB AND UX/UI DESIGN
– SERVICES –

Crafting Excellence in Every Project

I offer WordPress web and UX/UI design services, creating beautiful, functional websites tailored to your needs. Whether it’s a redesign or a new site, I deliver high-quality results with creativity and attention to detail.
Let me help you stand out in the digital landscape with my innovative and personalised services.
UX/UI DESIGN
As a UX/UI designer, I create user-centric website and app designs that are both visually appealing and highly functional. I focus on understanding user needs, conducting thorough research, and developing prototypes to ensure seamless and intuitive interactions.
User Research and Analysis
User research and analysis are crucial components of my design process. By understanding your target audience’s needs, behaviours, and pain points, I can create user-centered designs that truly resonate. Through methods like surveys, interviews, and usability testing, I gather valuable insights that inform my design decisions.

This thorough analysis ensures that the end product is not only visually appealing but also highly functional and user-friendly, ultimately enhancing the user experience and driving engagement.
Competitive Benchmarking
Competitive benchmarking is a key aspect of my design strategy. By analysing your competitors’ strengths and weaknesses, I identify opportunities to differentiate your brand and enhance your user experience.

This process involves evaluating competitor websites, user interfaces, and features to gather insights that inform my design decisions. By leveraging this information, I ensure that your website not only meets industry standards but also stands out in the market, providing a superior user experience.
Usability Testing
Usability testing is my favourite UX method. By observing real users as they interact with your website, I can pinpoint usability issues and areas for enhancement. This hands-on approach provides invaluable feedback on functionality, navigation, and overall user experience.

The insights gained from usability testing allow me to make precise adjustments, ensuring your website is intuitive, user-friendly, and aligns perfectly with the needs of your target audience. This process is essential for creating a seamless and satisfying user experience.
Wireframing and Prototyping
I start with low-fidelity wireframing to outline the basic structure and functionality of your website. Once I have a solid idea of the design, I move on to high-fidelity wireframes, adding more detail and refining the layout.

I primarily use Figma for this process, as it provides powerful tools for creating and adjusting wireframes and prototypes. Sometimes, I also prototype the design to create interactive models, allowing for real-time testing and feedback.

This approach ensures that every aspect of the design is thoroughly vetted and optimised for a seamless and user-friendly experience.
Branding
If you don’t have a branding strategy in place yet, I can help with that as well. I offer services in creating mood boards, selecting typography, developing colour palettes, and designing logos. This ensures a cohesive visual identity that aligns with your brand’s goals and personality.

By integrating these elements, I help establish a strong and consistent brand presence across all aspects of your website and marketing materials.
AFFORDABLE WEBSITES
I can offer fast and affordable websites tailored specifically for startup businesses. My services ensure high-quality, user-friendly designs that meet your needs without breaking the bank. Get your business online quickly and effectively with my streamlined, cost-efficient solutions.
WordPress Templates
If you’re looking for a quick and affordable website, I can use WordPress templates to meet your needs. This method allows me to deliver high-quality, user-friendly designs quickly and at a low cost. My streamlined process ensures your business gets online efficiently, providing a cost-effective way to establish your digital presence without compromising on quality.
Fast Delivery
If you need a website quickly, I can design a professional and user-friendly site for your business using a WordPress template within couple of weeks. This approach allows for fast delivery without compromising on quality, ensuring you have an effective online presence in no time.
Responsive Design
This package includes responsive design, ensuring your website adapts seamlessly to all devices, including mobile and tablet. Your site will provide an optimal viewing experience with easy navigation and a consistent look, no matter the screen size.
Security Features
This package also includes the integration of essential WordPress plugins and robust security features. I use the Wordfence WordPress security plugin to provide enterprise-class protection, safeguarding your website from hacks and malware. This ensures your site remains secure and offers a safe browsing experience for your users.
Basic SEO Optimisation
This package includes basic SEO optimisation, ensuring that your website is set up for search engine success. I will describe all images with appropriate alt text, use relevant tags, and apply other essential SEO practices to enhance your site’s visibility and performance.
User-Friendly Interface
All my designs feature a user-friendly interface to ensure easy navigation and seamless user experience. This approach helps visitors easily find what they’re looking for and interact with your website intuitively.
ADVANCED WEBSITES
I also create more complex websites that incorporate user research and a collaborative approach. My focus is on long-term partnerships with clients to ensure ongoing success and tailored solutions that continually evolve with your business needs.
All from the Basic Package
This package includes everything from the affordable website package but with a more in-depth approach. I use custom designs rather than WordPress templates, starting with design concepts in Figma. We first create colour palettes and typography, agree on the layout and design, and then build it in WordPress.

Additionally, I incorporate user research based on your needs and ensure SEO optimisation and security of your website.
Full end-to-end Builds
My full end-to-end website solutions encompass every stage of your project, from initial design to final launch. I start with custom design work in Figma, where I craft unique mood boards, colour palettes, typography, layouts and brand elements tailored to your brand. After finalising the design in collaboration with you, I build and deploy the website on WordPress, incorporating all agreed-upon features and functionality.

This package includes thorough user research, SEO optimisation, and robust security measures with the Wordfence plugin. The result is a comprehensive, tailored website that is visually stunning, highly functional, and secure.
User Research and Analysis
User research and analysis are crucial for creating a website that truly meets the needs of your audience. I tailor my approach based on your specific preferences and project requirements. Whether you need extensive research or a more streamlined approach, I have a variety of methods at my disposal.

We will agree on the most suitable research strategy to ensure your website is not only user-friendly but also aligned with your business goals. This process helps in understanding user behaviours and preferences, ultimately leading to a more effective and engaging website.
SEO and Keyword Research
Effective SEO and keyword research are essential for improving your website’s visibility and attracting the right audience. In my approach, I use a combination of tools and plugins to ensure optimal performance. I utilise the W3 Total Cache plugin to enhance your website’s speed and performance, which is crucial for SEO.

For comprehensive keyword research, I rely on a variety of tools such as Google Keyword Planner, Semrush, and Keyword Surfer. These tools help identify the most relevant keywords for your business, ensuring your content ranks well in search engine results.

Additionally, I use both free and paid SEO plugins to optimise your site’s on-page SEO elements, such as meta descriptions, headings, and image alt texts. This holistic approach ensures that your website not only performs well but also reaches and resonates with your target audience effectively.
Maintenance
To ensure your website remains in top condition, I also offer monthly maintenance services if desired. This includes updating plugins, checking for compatibility issues, and performing essential tasks to keep your site running smoothly.

Regular maintenance helps prevent potential problems and ensures that your website continues to perform optimally.
HOW I WORK…

The Stages of a Website Project

Throughout the website project, collaboration is key to building the perfect site for your business. We will work closely together, from defining your goals and preferences to finalising the design and functionality. By aligning our visions and ensuring open communication, we’ll create a website that truly represents your brand and meets your business needs.
  • Book a Meeting: I will schedule a video call or an in-person meeting if local to discuss and understand your requirements, goals, and what you would like to achieve. This meeting will also help gather more information about your business.
  • Define Goals and Objectives: Then we will discuss the purpose of the website, target audience, and desired outcomes.
  • Competitor Analysis: We will look at competitors’ websites to identify strengths, weaknesses, and opportunities.

    I will discuss your design preferences and any specific functionalities you require. Based on our discussion, I will prepare a proposal for your review. This proposal will outline the project deliverables, costs, and timelines, as well as any inputs needed from you.

    Upon your acceptance of the proposal, we will commence the project.
  • Develop a Sitemap: Based on our discussion I will create a sitemap and outline the website’s structure and navigation to ensure a logical flow of information.
  • Create Wireframes: If Advanced package selected, I will then design basic layouts for each page, focusing on content placement and user experience without visual design elements.
  • Discuss Design Elements: We will explore typography, colour palette, images, and layout to ensure the design aligns with your vision.
    If the Advanced package is selected, I will design your website in Figma first, starting with the homepage. This will establish many of the design cues that will be used across the rest of the site.
  • Initial Design and Revisions: Your project will typically include one initial design and one major revision for each page or template. Our thorough discussions about your preferences beforehand usually make this sufficient. Additional revisions can be accommodated at an extra cost if needed.
  • Approval and Development: Once the design in Figma is approved, development will commence. Any design changes after this point will require additional costs.
  • Sequential Page Design and Development: After the first page is built and approved, I will proceed to design and develop the subsequent pages, continuing this process for the entire project.
  • Development Environment: I can either build your website locally and then transfer it to the hosting platform, or build it directly on the hosting platform.
  • Hosting Options: We will discuss hosting options beforehand. I can host your website on my account, or you can use your own hosting service.
  • Content Requirement: At this stage, I will need your content (text, images, etc.). If your content is not ready, I can collaborate with a copywriter for an additional cost. Content is crucial, and I cannot begin building your website without it.
  • Page Approval Process: Once the first page (landing page) has been built, you will be able to review it, check all functionality, and approve the design. Once approved, I will proceed with the next page, continuing this process for the entire project.
  • Functional Testing: I will ensure all features work as intended, and there are no broken links or errors.
  • Usability Testing: Verify the website is easy to navigate and user-friendly.
  • Compatibility Testing: Test the website on various browsers and devices to ensure it is responsive.
  • Performance Testing: Optimise loading times and overall site performance.

    You will also have the opportunity to browse around the site yourself and ensure everything matches your expectations. Once approved, I will proceed with the next page, continuing this process for the entire project.
  • Pre-Launch Approval: Once testing is complete and you have approved everything, we will be ready to launch your new website. We will agree on a convenient time and day to take your website live.
  • Hosting Assistance: If it’s a brand new site, I can help you choose suitable web hosting or offer to host your website on my hosting platform.  Alternatively, if you have an existing site, your current hosting may be suitable.
  • Post-Launch Testing: Following the launch, I will conduct another round of testing to ensure everything is functioning correctly.
  • Maintenance Options: You can choose to maintain your website yourself, or I offer maintenance packages with weekly or monthly options. These packages include plugin updates and other essential tasks to keep your site reliable and secure.
  • Regular Updates: Continuous updates to content, software, and security measures are available at an additional cost.

  • Performance Monitoring: Tracking website analytics and making data-driven improvements are also available at an additional cost.
  • Technical Support: Provide ongoing support to fix bugs, update features, and ensure optimal performance.
Let’s make you a great website!
Are you ready to take this further? Book a call or contact me today to discuss your project and see which of my WordPress Web and UX/UI Design services can help your business achieve its goals stand out as the best.
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